IDEAL TONI DOLLS
Ideal introduced the Toni doll in 1949. Toni dolls came in five different sizes: 14", 16", 19", 21", and the hard to find 23". The dolls are almost always marked IDEAL DOLL on their necks and backs along with a P number that coincides with the dolls size. P90 = 14", P91 = 16", P92 =19", P93 = 21", and P-94 = 23" tall. She was an advertising doll for the Toni Home Permanent. As such, some of the dolls were sold with their very own Toni Home Permanent Kits so that little girls could "perm" their dolls hair, just like mom perms their hair. Kits included doll sized perm rods, end papers, a permanent solution, and cream conditioner. Take a few minutes to view our growing collection of Toni dolls.
Pictured below are the Toni Play Wave set. This set was included in the boxes with the dolls. The Middle picture shows an example of the tag that should be found in on all Toni dresses. Unfortunately, the tag is located on the outside back of the dolls dress and was removed my the doll's small owners. The last picture is a pair of original Toni shoes marked IDEAL on the bottoms. These shoes are modeled by one of the 14" P-90 dolls.
14" TONI DOLLS (MARKED P-90)
Pictured blow is a charming trio of 14" - P-90 Toni dolls. All dolls are in original dresses.
23" TONI DOLLS (MARKED P-93)
Below are two P-93 Toni dolls. The doll dressed in blue is all original with a tagged dress. The Toni on the bottom is actually dressed in the Gail of the West doll's outfit. The skirt is missing the belt, otherwise I believe the outfit is complete. Gail of the West was made by Deluxe Reading Company.